“Content Marketing and Storytelling are the fuel that ignite the fire that allows you to get found, get shared and get new customers.”
Delivering the content your audience needs,in all the places they go (by persona, buyer stage, channel,type)
“It needs to be managed like an asset, with a strategy to generate an ROI. Effective content marketing is a balanced combination of original created, licensed, and syndicated content.”
Today your customers expect you to care.
They expect something in exchange for their time, attention, and loyalty.
And it’s reflected in the interest of global monthly searches over the last decade
They are expecting you to care more about them than about you.They are expecting you to touch their hearts and inspire their minds.
What do you need to create a content marketing strategy?
- Content is Not a Campaign – Focus on Strategy.
- Effective Content Combines Brand-Created, Licensed and Syndicated.
- Focus on Quality That Scales.
Banner ads are the problem and content marketing is the answer
- Consumers reject banner ads at rates greater than 99%.
- The average click-through rate for display ads is 0.11%.
- Mobile banner ads have an average click-through rate of 0.35%.
- 58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014.
- 78% of CMOs believe custom content is the future of marketing.
B2B Marketing Stats
- Consumerization of B2B marketing? 57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.”
- Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies.
- 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter.
Without our clients, our work would have no meaning
Team Works. Team Works. Team Works.
Call us today at +1 949-200-2742 or email firstname.lastname@example.org
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